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Acevox creates a modern brand for axis, a saas software that revolutionizes student orientation with intuitive, responsive, and customizable solutions.
Client
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changed client
Services Provided
- Media Buying
Media Buying
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Client Name
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The Goal
Develop a cutting-edge brand identity for a new SaaS product. The goal was to position Axis as the premier solution for institutions seeking to enhance the student orientation experience and streamline administrative processes.
The Challenge
Create a brand that resonates with both students, who prioritize ease and accessibility, and administrators, who need customizable tools. The challenge: balancing functional appeal to one audience while effectively serving the other.
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THE PROCESS
Honoring Legacy &
Embracing the Future.
We began by evaluating VVC's existing identity and engaging the campus and community to reveal underlying brand perceptions. These insights revealed a strong desire for a more modern, inclusive look that still honored their roots.
BRAND POSITIONING STATEMENT
Axis is the premier orientation software that enhances student retention by ensuring every student starts strong and stays connected.
With a focus on streamlining onboarding and improving communication, Axis helps students access the resources they need to succeed.
SERVICES provided
From Brochures to Billboards: Amplifying the PCC Story
The branding mockups showcase Axis’ new identity seamlessly integrated across a variety of applications, highlighting its versatility and impact. From digital platforms like landing pages and email templates to printed materials and social media campaigns, each element reflects the vibrant, modern aesthetic of the Axis brand.
The cohesive design system ensures a consistent and professional look, reinforcing the brand’s commitment to innovation and accessibility. These mockups demonstrate how the refreshed branding elevates Axis’ presence, creating an engaging and user-friendly experience for students, administrators, and stakeholders alike.
The cohesive design system ensures a consistent and professional look, reinforcing the brand’s commitment to innovation and accessibility. These mockups demonstrate how the refreshed branding elevates Axis’ presence, creating an engaging and user-friendly experience for students, administrators, and stakeholders alike.
