Acevox implemented a data-driven, integrated media approach, ensuring PCC’s Impact Campaign reached and engaged the right donor audiences at scale.
Client
- Client Name
Client Name
Services Provided
- Media Buying
Media Buying
- Client Name
Client Name
- Lorem Ipsum
Lorem Ipsum
- Lorem Ipsum
Lorem Ipsum
The Goal
Pasadena City College Foundation set out to launch a high-impact fundraising campaign that would not only meet ambitious donation targets, but also expand alumni participation and build long-term donor engagement infrastructure.
The Challenge
The PCC Foundation needed a campaign that could connect with donors at scale while conveying authentic stories of student success, faculty impact, and community transformation. It had to feel personal—yet perform like a major-market campaign.
SERVICES provided
Acevox deployed a multi-channel digital strategy blending hyper-targeted ads, geofencing, and real-time performance tracking.
Acevox deployed a multi-channel digital strategy blending hyper-targeted ads, geofencing, and real-time performance tracking. Ads ran across Google Display, Meta, and LinkedIn, paired with direct email sponsorships.
Every touchpoint was optimized through A/B testing and adjusted weekly to maximize return. The campaign ultimately achieved a 7.5x return on ad spend, increased email engagement by 42%, and drove a 35% rise in alumni giving.
Every touchpoint was optimized through A/B testing and adjusted weekly to maximize return. The campaign ultimately achieved a 7.5x return on ad spend, increased email engagement by 42%, and drove a 35% rise in alumni giving.
SERVICES provided
From Brochures to Billboards: Amplifying the PCC Story
To bring the PCC Impact Campaign to life across physical touchpoints, Acevox designed and executed a series of visually compelling print assets that extended the reach and resonance of the campaign’s messaging. These materials were crafted to honor the legacy of giving at PCC while inspiring new donor participation through clear, emotionally resonant storytelling and bold, modern design.
